Work / WhatsApp
Retail WhatsApp pipeline
APAC retail network
From scattered inbox replies to a CRM-synced engagement system.
−68%
First response
+2.4×
Qualified leads / week
94%
CRM coverage
Challenge
High inbound WhatsApp volume with no routing, no templates at scale, and zero linkage to sales outcomes.
Approach
Designed conversation architecture on WhatsApp Cloud API, built qualification + assignment, and synced every thread into CRM with SLA dashboards.
Stack
- WhatsApp Cloud API
- CRM sync
- Workflow engine
- Live dashboards
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