Work / Data
Growth intelligence layer
North American D2C brand
One metric layer for lifecycle, ads, and revenue that teams finally trust.
−60%
Time to diagnose
Near zero
Metric disputes
18
Weekly active users of cockpit
Challenge
Marketing, product, and finance argued over different numbers. Campaigns could not be diagnosed quickly.
Approach
Defined event contracts, built a warehouse model, and shipped a cockpit with attribution views and anomaly alerts.
Stack
- Cloud warehouse
- SQL transforms
- BI dashboards
- Ads APIs
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